In recent months, the Social Security Administration has made significant improvements to its website and is now offering easy-to-use online services for those who need to apply for retirement, Medicare and disability benefits. In order to promote these great new services and make the public aware of their availability, the SSA has retained none other than famous celebrities Patty Duke and George Takei, of Star Trek fame.
Patty Duke and George Takei are celebrities that are easily recognized by the Baby Boomer generation – the generation that is now showing an increasing need for Social Security services. These famous American icons are promoting the SSA's new online services as a convenient and secure way to do business with the Social Security Administration. The Social Security Administration estimates that Duke and Takei will reach millions of people who will be able to take advantage of the convenient services now being offered online at the SSA's new and improved website.
Since the promotional campaign was launched, eight new commercials have been aired, with most featuring a backdrop that resembles the set of the USS Enterprise and the two famous actors wearing Starfleet uniforms. The scripts for the commercials are intended to show people just how easy it is to file for Social Security retirement benefits online, as well as inform people about how to apply for SSA Benefits and other Social Security tools and resources.
In the past, applications for Social Security retirement benefits and Social Security disability benefits have traditionally been done at local Social Security offices. The new and improved website makes it easier to perform these tasks online from the comfort of one's home, and the new commercials that feature Duke and Takei are all about informing the public about how easy it is to do these tasks. People can even use the site to notify the SSA of a change of address or phone number or to replace a lost Medicare card.
Last year alone, two million people took advantage of the SSA's online benefit application process. The Social Security Administration is hoping that the new advertising campaign will increase that number, making it easier for people to complete the application process for benefits and get access to the information they need.
Even individuals who are not yet in need of Social Security benefits can use the SSA's new and improved website. As Patty tells George in one commercial, The SSA's new website “is for everyone.” You can use the tools to plan for retirement, get an online estimate of future benefits, or get extra help with Medicare prescription costs.
No matter what your age may be, everyone should visit the new Social Security website to see the resources and tools that are now available and the effort that has been made to make the site as user-friendly as possible.